Welcome to the April Edition of Snapshot
The last couple of weeks have brought us unprecedented times never before seen within this industry. The way we conduct and go about business is changing on the daily. From the entire team here at MyBrandz, we want to assure you that it’s business as usual for us. Now more than ever it is important for us to bring you latest trends, news and product releases from across the FMCG industry so that you can stay informed.
That leads us nicely on to what is new for the month of April.
A lot of people will be spending more and more time indoors, with shopping trips greatly reduced. Industry experts would suggest that consumers will be stocking up on tasty snacks to keep them going during this time. So, whilst frequency of shopping trips decreases, average transaction values are generally increasing. Utilise the amazing new products you’ll find in April’s Snapshot to ensure you are providing the treats that your customers want.
The World of Snacking and Confectionery
First up, in the world of chocolate bars, April sees the much-anticipated release of a brand-new Snickers variant, the Snickers Crisper. With crisp rice, milk chocolate, caramel and peanuts, this is crispy satisfaction right here.
Did you know KITKAT is the number one chocolate bar brand in Australia? Give the people what they want, with two new KITKAT flavours – Mint Cookie Fudge and Gooey Caramel. Plus, Nestle are changing up the game with vertical packaging to ensure on shelf impact.
For those looking to keep their snacking game strong (let’s be honest, there’s going to be a LOT of Netflix binge sessions on the horizon), there are some delicious new options available. With three new flavours of Chunky Kettle Chips, Nobby’s Bacon Flavour bites and Food Truck Classics from Doritos, there’s something for everyone.
Have you considered how are you going to keep the kids busy and entertained over the coming weeks? We think a whole roll of Jo Jo’s Wacky Bubble gum will keep them quiet for a little while at least. Or, for the more adventurous, who’s game enough to try the whole Warheads range? Serious lovers of sour sweets need apply to this challenge only.
Flavoured Energy on the Rise
In the world of beverages, flavoured energy drinks are growing over 3 times quicker than the rest of the energy category. Excite customers and bring new shoppers into the channel with Red Bull Red Edition. Get that much needed energy kick, along with the flavour of watermelon.
‘Tis the Season for Liquorice (apparently…)
April is an exciting month for the team at Darrell Lea, who are releasing a whole host of new products to the channel. Check out their new offerings including Coconut Craze and Raspberry Riots, as well as new liquorice in 2 Flavour Raspberry Bullets, 4 Flavour Mixed Bullets and Milk Chocolate Liquorice Twists…. Phew, that’ll keep you busy for a while. Check out the full feature on page 7 for the entire Darrell Lea liquorice and bites range.
For the (slightly) more health conscious, check out the Red or Black liquorice from CTC. It’s vegan, gluten free, fat free with no colourings and natural flavours. The best thing? Unlike many other products that can boast such health claims – it actually tastes great!
It sure seems to be the season for liquorice… Fyna are preparing to release their new Superior Liquorice range, available from May 1st. Take your first sneak peek at what’s on offer now.
It is with heavy hearts that we remind you that due to the current health Pandemic, the first ever The Distributors Trade Show to be held in Sydney has been officially postponed. Here’s hoping that it won’t be too long until it can be rescheduled.
There really has never been a better time to boost up your immune system. Check out the new Soothers Immune +. With the classic throat-soothing power we know and love from this brand, now with the addition of Zinc and Vitamin C.
Can We Help?
Lastly, a note from our team – MyBrandz Monthly Snapshot will continue as ever.
Please let us know if there is anything else you would like to see from us? We’re lucky to be a very unique situation where we deal with suppliers, wholesalers and retailers all over Australia. We are here to help keep those communication ties flowing. So, let us know if there is anything else we can do to help keep you informed?
Stay safe out there.
Remember, to order any of the products showcased through April’s Snapshot, simply reach out to your local The Distributors member.
Whether you want to bulk order confectionery or snack foods for your retail store, have a big party coming up, or want to stock up for your sport’s club canteen, The Distributors have you covered.View PDF