Launching in October 1996, Brandz Online firstly commenced as a Trade Media publication, Fun Foods Journal. Recognising a massive disconnect within the industry, the publication was introduced to the market to keep Retailers all over Australia informed of new products, consumer and retailer promotions, industry news and statistical data.
It was originally delivered to just over 16,000 retailers and the very first edition was only 16 pages. Fast forward 15 years and the reach had increased to 22,000 retailers on a bi-monthly basis, 36 pages and a massive industry following. After a rebranding, Fun Foods Journal became Brandz@Retail in 2011 under the umbrella of Impulse Marketing.
As an industry trailblazer and recognising the importance of speed of information to FMCG, the business model of Impulse Marketing quickly developed into Web and Mobile Apps. Supplier catalogues were migrated from purely print-based to being made available directly through the Brandz Online website.
With daily updates, there was now one central point that all key stakeholders – Suppliers, Wholesalers, Retailers and Consumers – could visit for all the latest product information, promotions and updates.
Through continuing to innovate, Karen and the team have developed world-first technology in their hybrid app – MyBrandz. Being the only App of its kind, MyBrandz puts both a digital resource and world-class marketing tool directly into the hands of individuals.
With over 150 The Distributors Representatives currently using this technology as their go-to marketing tool, the results for Suppliers who showcase their products through this outlet have been incredible; enabling country-wide reach, in the most cost-effective way.
On top of this, Suppliers and Wholesalers can now create their very own professional-standard product catalogues and flyers through Widget World. In an extremely user-friendly drag and drop system, Widget World allows quick creation of new marketing material, something that was in high-demand within an industry that experiences changes so rapidly.